Include keywords in your company profile so you appear in relevant searches. Add keywords under the “Specialties” section.
Avoid cobwebs on your page. Experts recommend 2 - 5 times per week.
Make your LinkedIn page easy to find and follow from your website. Create a social, friendly culture by encouraging your employees to interact with your page!
BEST PRACTICES USING #HASHTAGS
TIP:Think of Hashtags as a label on a folder
"Great job at the conference!"
Thank you! I was so glad to see a marketing conference including a session about #socialselling
Keep the text relevant
No more than 3-5 tags per post
Keep it aesthetically pleasing - it shouldn't be a visual overload of hashtags!
Don't limit yourself to just using tags in posts - if relatable use in comments and messages.
Great job at the conference!
Hashtags are a great tool to categorize your content and make your posts more accessible to the public. Use them conservatively, though - too many hashtags can come across as spam to your audience. Here is a list of helpful ways to use hashtags to help you reach a larger audience.
The hashtag should be a category a viewer would look at for more information on a subject.
BLOGGING ON LINKEDIN
IMPORTANT: While LinkedIn has an integrated article publishing feature, it is important to note that this sharing platform is not specifically designed for lead generation- at all.
Shares your content to a relevant audience
Shareable content within your network
Simple, clean and straightforward interface
You are competing against an algorithm, so competition is high!
You have less control of content (you depend on the algorithm, and you cannot make edits after publishing)
See Open Path's Resource page for more Industry Insight! Link: https://www.openpathdigital.com/industry-insights
OPDS Best Practices
Find out what the best practices are when posting on LinkedIn for your B2B business.