To Create New Meaning
Re-purposing copyrighted material to produce new meaning can serve a variety of functions. It's can be analytical, celebratory, humorous or many other purposes. This category of Fair Use can entail combining the material in new ways, re-purposing it, re-contextualizing it or adding new features, effects or information that transform the original work. In order for this to apply the reuse must produce significant changes to the original work. If the reuse is solely to exploit the original work's popularity or if the original is used too extensively then Fair Use will not apply. The copyrighted work should also be used in a way that changes its original purpose. This category can be tricky because some people automatically associate new work with new purpose, but with Fair Use this is not always true. For example adding your favorite song to a creative video you made doesn't change the original purpose of the song and is therefore not covered under fair use. Examples under this category include video mashups, remixes of songs, adding famous sound bites to photos in a humorous way, using short clips from movies to tell a new story and parodies from politics of popular culture.