A catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.
CEO Ben Silberman
Approximately 200 million users, worldwide
Provide your name, birthday, email, and tell them your interests
Over 56% of users are millennial females
Your boards/pins are public, but your information you provide to sign up (i.e. email/birthday) are not
Launched in March 2010
How does Pinterest get funded?
Recently introduced was the capability to buy the products that you pinned. Different companies partnered with Pinterest to introduce this feature.
Pins that seem interesting to the user are put up to get attention on different companies, and they also use "recommended for you" type ads throughout your feed.
Business and Social Platform
Users can tailor their profile to show their boards of what they enjoy/interested in, and otheres can follow you or different boards you have. You can also private message or send pins to people, or your friends.
Create accounts to use as an online catalog/advertise, and also can create a partnership so pinterest users can buy the product directly off of pinterest from the business.
You can make boards private or public, and if you are embarrassed about having interest in something.
If you feel in a negative mood, you can always go on Pinterest to be inspired, but maybe not be motivated enough to do it. You could then feel as if you aren't good enough.
Vulnerability and Technology
You could feel that way because you don't have many followers, but otherwise, this platform is honed to what you like.
Feeling as if "nobody is listening?"
You don't need to know people on Pinterest to interact with them, since it's the interconnection of sharing photos/ideas that interest you.