Problem or need
The Growth team
an Experiment Backlog
testing your hypotheses
This infographic shows a brief example of how you create a growth machine. It's never a set of tips&tricks. It's rather testing your hypotheses and listening to what your audience tells you. You have to be restless and reluctant to keep on going until you find the exploitation point. Do it now!
First things first! You must understand the business need in order to build the perfect growth machine
Everything you do to establish growth will be executed by the team. Without th perfect match of skills you can't take growth measures.
A DMMP puts a clear path on what your objectives are and the goal you want to achieve to reach those objectives. You need to top it up with proper KPI's.
You need a systematic way of evaluating your hypotheses that would allow you to prioritise them and set clear success criterias.
A/B tests, A/A tests, MVP's, you name it. You need to test as lean as possible and as much as possible. Test, analyse, apply and test again! Listen to what data tells you.