Hawk exists to be the number 1 choice of campus students and the top-of-mindbrand of backpacks, which provides sophisticated products with outstanding style,designed for durability, flexibility, and functionality at an affordable price.Problem:How do Hawk backpacks expand brand awareness through smart marketingstrategies and power brand positioning and totally increase brand equity?
Specific Objectives:1. To establish brand awareness to students ages 13-19, in the Philippine Metropolitan Areas who are early adopters but are non-users of Hawk Backpacks.2. To establish interest and attract students ages 13-19, in the Philippine Metropolitan Areas who are early adopters but are non-users of Hawk Backpacks.3. To encourage purchase of Hawk Backpacks among students ages 13-19, in thePhilippine Metropolitan Areas who are early adopters but are non-users of HawkBackpacks.4. To establish brand loyalty through customer retention.
The same pricing strategy as the former will be used since it is the best way topenetrate the market share of the competitors. Hawk backpacks range from 699 pesosto 2000 pesos
You can choose many colors and design
Your Ad Captures Their Interest
GO TO THE NEAR SM STORE AND GRAB IT NOW!11
HERNANDEZ, JENNY BEE A.