Theme: #Playanywhere | Rain doesn’t stop you from playing your Sport!
Target Sports: Hiking Football, Fitness (indoors)
Target Users: Young adults (Male & Female) who love to go outdoors during the rain / not let rain interfere with their sporting activities.
WALK - IN
Comparing prev months Walk-in Data, compared to the duration of Opeco (June to July )
DURATION OF OPECO
Increase in walk-in compared to May
*Data only available for 29 stores out of 42 participating stores
Turnover for the model codes from 2017 Vs 2018
Comparing Data for 2018 model codes vs Turnover in 2017, to gauge the impact of an Opeco
- Is the growth in Turn Over Increase compared to last year
Comparing Data for 2018 model codes vs Quantities sold in 2017, to gauge the impact of an Opeco
Turnover for the model codes from this 2017 Vs 2018
- Is the growth in Quantity Increase compared to last year
POC - Riddhi Sharma
WEBSITE TURN OVER
POC - Prateek Johri
SPONSORED CAMPAIGN PERFORMANCE
Number of Times the Ad was shown
Reach of the Ad
Clicks on the Ad
POC - Varun Bagai
- User Stories
- Dynamic images
- Nostalgic Content
- Product technicity highlighted through image and picto.
POINTS TO IMPROVE
- Explain and highlight Price drop
- Digitally accessible.
- Add Reviews and Push Decathlon.in in the next Digital Catalogue.
- To share as much as possible to stores
- Reduction on unnecessary mediums ( to save paper and reduction on use of flex)