BRANDING STYLE GUIDE
HOW TO CREATE A
Your Branding Style Guide needs to convey everything about your brand, from the mission statement to the textures, to the color number for digital and print.
MISSION AND VALUES
The first part of your Branding Guide is your background story and mission.
Your mission statement and core values
The background story of why your brand exists
Ideal client description
What does your brand solve for your clients?
How do you want your clients to perceive your brand?
What about your brand makes your clients happy?
The second part includes all the visual aspects of your brand.
All the logo variations, including an explanation as to where and how they should be used. Make sure that these are available in all sizes, with transparent background in an online downloadable folder.
The color palettes, the main one first and in descending order the complementary and additional palettes. Be specific with color hex number for digital purposes and pantone numbers for print.
Fonts and typography need to include the name of the font and a link to download them. A visual representation of which font should be used for headers and for body. Include suggested sizes and weights.
Create a photography and visuals database in Google Drive or Dropbox. Have all files, including your logos, organized with relevant titles as to what they are to be used for. For example: logos, photography, backgrounds, textures, icons, decorative elements and shapes.
Include an Index in your guide and a link to the database.
HOW TO AND HOW NOT TO
The third part of your Branding Style Guide will need to be a Good Practices guideline, showcasing “how” and “how not to” use the logos. Include your preferred sizes for social media graphics and a visual template of where each element should be placed.
Proper logo positioning practices; ie, how far from the edge of the graphic and over what kind of background.
What is the minimum size that each logo can be used.
89 x 89 px
56 x 56 px
56 x 56 px
What is the minimum size font that can be used in main copy.
What are ALL the graphic sizes for all instances, including digital and print.
250 x 59 px
167 x 129 px
57 x 153 px
Include examples side by side of how things should look and how they shouldn’t.
At the end, include contact numbers and emails of the person in charge of marketing, in case of additional questions.
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