There are 37 known sensory inputs across 7 categories:
LOADING AWESOME
LOADING AWESOME
LOADING AWESOME
LOADING AWESOME
What are
Subliminal messages are defined as signals below the absolute threshold level (ATL) of our conscious awareness.
0
Conscious
SENSATION THRESHOLDS
Percentage
of correct detections
Subliminal Stimuli
Subliminal Messages?
25
50
75
100
Low
Absolute
threshold
Medium
Subliminal: When stimuli are below one's absolute threshold of conscious awareness
Intensity of stimulus
SUPRALIMINAL vs. SUBLIMINAL
Subliminal stimuli cannot be perceived with us being aware, even if we look for them. In contrast, supraliminal stimuli can be perceived by the conscious mind, although we often fail to notice them.
Sub-Conscious
Supraliminal
Subliminal
German Wine and French Wine Experiment
Absolute Threshold level
SUPRALIMINAL PRIMING IN ACTION:
German and French wine of the same price and sweetness are displayed in a British supermarket
Store played German and French music on alternate days
Sales of German wine increased on days German music was played; same for French wine
Buyers self-reported little to no influence of store music on their wine purchase
German Music
German wine sales increased
French Music
French wine sales increased
How do
Subliminal messages appeal to our subconscious mind.
It is a process in which external sensory stimuli trigger reactions without
us noticing the signals.
Subliminal Messages
Work?
Our Subconscious
Mind...
Is way more powerful when it comes to information processing. Subconsciousness is able to process 20,000 bits of information simultaneously, while consciousness can deal only with 7 ± 2 bits of information at the same time.
LOADING AWESOME
Conscious Mind
Sub-Conscious Mind
All meaningful decisions are made at the subconscious level!
Subliminal messages work on two sensory inputs: visual and auditory.
VISUAL SUBLIMINAL MESSAGES
There are two types: sub-visual and embeds.
Sub-visual
Embeds
Are usually static images embedded
in an unchanging visual environment, hiding in our plain sight.
Cues are flashed so quickly
-usually a few milliseconds- that viewers don’t perceive them.
AUDITORY SUBLIMINAL MESSAGES
There are two types: subaudible & backmasking.
Subaudible
These are low-volume messages inserted into louder audio files so that they cannot be heard.
LOADING AWESOME
LOADING AWESOME
A video message recorded backwards so that the original message is disguised when playing it forward.
Backmasking
Olfactory
(smell)
Tactile
(touch)
Gustatory
(taste)
7
Vestibular
(balance & movement)
Proprioception
(body awareness)
LOADING AWESOME
Subliminal Messages
A Brief History
LOADING AWESOME
Auditory
(hearing)
7
Categories
Visual
(sight)
James Vicary Movie Subliminal Experiment
LOADING AWESOME
1956
The Hidden Persuaders by Vance Packard
LOADING AWESOME
1957
WAAF Chicago "subaudible" commercials
LOADING AWESOME
1958
In-Flight Motion Pictures sold
subliminal ads in movies
1971
Subliminal Seduction book by Wilson Bryan Key
1973
FCC issued a public notice against the use of subliminal messaging
1974
Subliminal stimuli and liking judgment study
1980
LOADING AWESOME
Warner Brothers admitted use of subvisuals in movie “The Exorcist”
1981
LOADING AWESOME
Ad
LOADING AWESOME
Background music and supermarket shopping behaviour study
1982
LOADING AWESOME
Expando-vision used subliminal messages in self-hypnosis
1983
LOADING AWESOME
Subliminal semantic activation study
1996
“RATS” in George W.Bush campaign ad
2000
LOADING AWESOME
Lipton Ice brand preference experiment
2006
LOADING AWESOME
Apple makes you "Think Different" experiment
2008
LOADING AWESOME
REFERENCES
Infographic Made With Visme
http://plato.stanford.edu/entries/consciousness/
https://global.britannica.com/topic/unconscious
http://www.nickkolenda.com/subliminal-messages/
http://www.learningpsychology.net/Subliminal-Marketing-Influencing-Consumer-Behaviour-via-Scents,-Music-and-subliminal-messages.html
https://web.stanford.edu/group/htgg/cgi-bin/drupal/?q=node/1171
http://sensory-processing.middletownautism.com/background/how-does-the-brain-process-sensory-stimuli/
https://en.wikipedia.org/wiki/Subliminal_stimuli
http://people.cornellcollege.edu/dsherman/phy125-2011-1/james.pdf
https://www.psychologistworld.com/influence_personality/subliminalads.php
http://mentalfloss.com/article/67223/7-sneaky-subliminal-messages-hidden-ads
http://subliminalmanipulation.blogspot.co.id/
http://blog.hubspot.com/marketing/ads-with-subliminal-messages#sm.0000n2textp7bdr2usq2iu9r6m8hs
https://en.wikipedia.org/wiki/Instances_of_subliminal_messages
http://www.progressiveawareness.org/research_desk_reference/legal_status_of_subliminal_communication.html
LOADING AWESOME
