Listen broadly for ideas through external networks. Listen to the customer. Listen to the front lines in your organization.
Understand who your actual and potential customers are, what they want and need, what they will need, and why those needs have not yet been met.
Organize the innovation team to include those with a stake in the innovation, organize the innovation program, and organize the resources and investments needed to address the problem.
Create an environment and capability for innovation by giving the team the ability to fail. Create many alternative solutions by leveraging the cascaded innovation lifecycle.
Experiment and learn from failure. Conduct many experiments in parallel. Use prototyping and other iterative, feedback-driven techniques.
Listen again to the customer to help them imagine. Listen to customer acceptance and buying criteria. Listen to what could go wrong, but don’t let the devil’s advocate take control.
Design the concepts to address customer-centric values like cost, intuitive use, ease of change, and sense of enhancement.
Implement the final go/no-go decision. Consolidate or eliminate competing alternatives to a manageable number. Send concepts back for reinvention, retesting, or redesign. Implement the second stage of the innovation lifecycle: manifestation.
Infographic Made With Visme
This infographic is based on "How To Create A Culture Of Innovation"
By Faisal Hoque
Leaders need to create the culture and the process to realize sustainable value. And that requires the ability to: