In 1975 Gary Dahl sold
$6 million worth of lifeless, unadorned pet rocks for $3.95 apiece, which is equivalent to $19 in today's market.
Adjusted for inflation Dahl's sales would be just over
$28 million in 2018.
The Pet Rock
He did this with nothing but a cute package and a minimal, grassroots advertising strategy based on free press releases.
The only real value offered was the printed instruction manual which was filled with clever jokes about how to care for your pet rock.
Dahl was quoted in People magazine and said, "You might say that we've packaged a sense of humor.
The Significant Object Study
In 2009 journalist Rob Walker bought 200 random items from Ebay at less than one dollar apiece.
He then had 200 published authors write one story for each item and put them back on Ebay.
His original $129 investment yeilded over $8000
in sales. A 98% profit margin, with a 6000% ROI.
The best way to sell anything is with a good story.
The Game of
Zen in a Box is a cognitive stress relief game that challenges players to relax and release tension every single day.
Program your subconscious mind to intuitively release stress and rejuvenate your body at will.
Create a self-fulfilling feedback loop of conscious awareness and inner peace.
It's an enjoyable and suprisingly effective game you can play with your own mind.
How To Play
1. Open box once everyday for 5 minutes.
2. Imagine your deepest inner peace.
3. Close box and continue life a little happier inside.
Accessing your inner zen has never been easier.
Place the box on your desk or
nightstand and you're done.
Highly engineered minimal esthetic.
Works with all existing trauma, drama and karma.
The "True" Story
This revolutionary stress relief game began as an inside joke after seeing a news story about the millions earned from the pet rock. Someone said if we could put zen into a box we would make millions too! So, this became our pet rock.
Everyone that heard the joke asked to buy the actual box.
Although the idea of selling an empty box, full of zen, is an amusing joke, the effect this game has on chronic stress, anxiety, ADHD and emotional truama is so valuable that we offer a 90 Day Money Back Gaurantee.
When someone asks, "What is that?"
I say, "That's where I keep all my zen."
When they ask what's inside, I tell them to look for themselves.
If they laugh when they see it's empty, they have truly understood the nature of zen.
Zen is like a joke, if one gets the point of a joke, the natural response is to become happy inside.
If one doesn't get it, no amount of explanation will have the same effect.
The "Inside" Joke
- Angela Human ENTREPRENEUR
My Zen Box is perched on my dresser and represents a daily reminder to take those few minutes to stop, think, feel and be present before the day gets underway or comes to an end. As a result, your box has turned my zen time into a habit and I feel the benefits! Thank you for this simple yet brilliant concept.
Give The Gift of Zen