Beacons are hardware transmitters - a class of Bluetooth low energy (LE) devices that broadcast their identifier (UID) to nearby electronic devices.
Our intention is proximity targeting compatible devices which enter the proximity. Compatible devices includes Android devices (with or without 7-Eleven application), iOS devices (with application). With application, geo-fencing and location based targeting is also a possibility which is being considered.
Proximity Targeting with Beacons:
Our Goal is to converge the customers from pump to store
by using the beacon based proximity targeting.
Android : With and without App –Design and build Admin UI to manage beacon configurations. iOS (approx. 2 weeks): App intent (Beta 1) and deploy to testing.