A smarter way to grow communities.
Publisher of People
Seed segments and identifies your influential customers
We then turn your customer base into micro affiliates and reward them based on their influence in signing up friends via transactional rewards
Why does this work? We trust each other more than we trust brands, businesses and platforms
Fan Nodes as Micro Affiliates
Use your brand assets and existing customers to recruit new customers and sales
Rewarding influence we can help build your customer base into an authentic street team of connected advocated in "Fan Nodes"
Once Fan Nodes are established, they are a source of marketing intelligence and insights generating new sales and new customers
Creating a culture around your micro affiliates reduces marketing spend by offsetting costs on a performance based model
What do brands struggle with in new and existing markets?
Trying to identify your brand as being 'cool' in the most competitive fashion-forward market in the world
Unable to get noticed whilst competing with strong established brands
Being able to associate with the influencers and trend setters within those markets
Discovering the touch points and hangout places of an engaged movement, both online and in physical locations
Understanding the products that people feel good about, whilst accommodating the price with quality
SEED will create brand endorsement through association with talented industry leaders and trend shapers
Above all, identifying Zalando as a cool and associated brand.
SEED will identify the individual in a crowd who will only associate with the ’cool’
SEED will bring you to the exclusive London Fashion hotspots
SEED will identify what products people like and how they influence people
SEED will identify the right price points without compromising quality
It is through SEED’s online and offline communities, alongside unique tracking technology, that they will deliver marketing intelligence enabling Zalando to optimise, drive sales and lower CPA’s.
A private, invite-only community for the influencers who come to make it in London, Berlin and New York.
The community events give birth to new consumer communities, whose growth can be tracked, fed, and encouraged beyond the traditional breadth of marketed special events.
Independent designer tweets
Brand Emails to data base
Music artists creates youtube video with annotation
Top fashion blogger posts
Model posts on Facebook
Fashion designer tweets
MULTI CHANNEL ENTRY
USER JOURNEY FROM FACEBOOK POST
A Facebook user clicks the post
User has to share to access registration
Once shared the user is redirected to register
If the user hasn't shared then registration will be blocked
Sharing gated entry continues exclusive promotion
1 in 3 Advocates generated a new sign-up
10% Clicks resulted in new sign-ups
4 Clicks were generated by each advocate
47% Signed-up and became advocate
Average Conversion To Sign Up
Total reach: 18,078,000
Total reach: 2593
Total reach: 125,100
Total reach: 18,205,693