Create your Visme
Mill Valley Recreation
Facebook for Rec Staff 1/20/2016
New Website to host RSS Feed of Facebook on MV Recreation homepage.
You get to see your target market and metrics, whenever you want to.
You can post information or respond to problems immediately.
Examples include: canceled classes, closed pool, registration is open
We will find customers/patrons we didn't know existed.
(Viewing friend's post)
Free - and BEST target marketing for women between 25 - 45
IMPORTANCE OF SOCIAL MEDIA
WHAT SHOULD YOU POST ON FACEBOOK?
PLUGS FOR PROGRAMS
To be effective needs to be updated regularly by ALL departments
Fields closed, classes canceled for today, registration start date, etc.
Did you know? Hey, did you hear? Have you seen? Drive people to be curious about what's coming up
ANYTING APPLICABLE & INTERESTING
All events should be posted to FB so they can be calendared on people's personal calendars.
You can always get ideas of things to post from the internet
. Goal is to create a dialogue with the public.
Your best bet is to always post awesome and intriguing photos. After all, a photo says 1000 words.
& Checking In
HOW TO MAKE PHOTOS DYNAMIC?
Branding with Logo
Use Photo Editor
- PicMonkey (Overlay & Collage)
- Fotor (Use with Logo)
- Be Funky (Best FB Cover Wrap)
PNG Files Saved S Drive - Logos - 2016 Vector Files
WHERE ELSE SHOULD YOU POST?
Become administrator from Lauren
Download "Pages" App onto Phone for Easier Posting
No password Required.
Post to Events.
MV City Nextdoor
Posts for LARGE events or announcements ONLY
Lauren has password & ability
Go to Entertainment Tab - Scroll to Events Calendar
No account needed
Lauren and Steven can post but, play around with it :-)
The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00
Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates.
On Fridays, Facebook use spikes by 10%. Since people tend to be happier on Fridays, Neil Patel suggests posting funny or upbeat content to match your audience's mood.
The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
People log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it's used depends heavily on the audience.
MV Social Media 1/20/2016
Kat Reisinger | January 20, 2016