THE LEGAL
MARKETING MIX
Website
A website serves as a platform for online marketing activities. Quality is driven by content and design.
Advertising is a more direct approach to reach prospects and create interest among the target audience
Speaking engagements are for sharing knowledge and to build credibility and expert perception.
Social Media
Blogs can create awareness, raise interest levels, and differentiate a lawyer or firm from competitors.
Social media includes inexpensive platforms to share content and communicate with a large audience.
Blog
Articles are targeted at a more specific audience and offer more subject matter depth and lasting value.
Through in-person contact, attorneys can expand referral networks and support reputation development.
Advertising
With newsletters, law firms can push information directly to target audiences, grow contacts and maintain visibility.
Article Publishing
Organizations can help attorneys to create a network, raise awareness and build a reputation.
Speaking Engagements
Newsletter
Event Attendance
Organizational Membership
Entertainment is used build and maintain relationships on a more advanced level.
Entertainment
Contact Management System
A contact management system is a tool used to nurture and support the productive value of relationships.
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