PLUNK

GEO MARKETING

INTRODUCTION.

ABOUT US.

Since 2002, MIS is a team of creative, marketing and software developers that have worked with over 200 businesses of all sizes. Each team member has at least 10-15 years of experience in IT/Marketing and has created software and/or digital marketing solutions for well-known brands such as Ralph Lauren, Martha Stewart, Lilly Pulitzer, Henredon, Robb & Stucky, etc...  

The rapidly evolving and digitally integrated business environment requires a more fluid approach to marketing.

ENVIRONMENT.

THE.

Plunk bridges the gap between how manufacturers and retailers communicate their product and brand's message to the consumer.

MISSION.

THE.

STRATEGY.

THE.

Plunk is for retailers that have many locations and need a turnkey strategy to help push retail sales as well as a consistent brand message.

• Plunk's strategy enables retailers to engage and support individual retail locations that ensures increased foot traffic and sales. 
  
• Plunk efficiently manages up to 8 geo based campaigns per location at a time including social, search, display, video, retargeting, product and prospecting.
• This strategy is very turnkey as it requires minimum involvement from the retailer while providing the most up-to-date form of accountability in determining ROI.
• Plunk ensures click fraud prevention by closely monitoring each Ad request against a geo database.

PLUNK.

WHAT IS.

Plunk is an ad platform that precisely manages thousands of geo targeted ad campaigns. Plunk uses integrated marketing techniques and machine learning algorithms to manage highly targeted campaigns across thousands of markets.

MARKETING.

INTEGRATED.

An Integrated Marketing Campaign is a highly targeted campaign based around a consistent message. This could be a product launch, event, promotion, etc… All efforts including ads, social media, e-blasts, and other channels are built around this one campaign.

GEO-TARGETING.

Geo-targeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through retargeting, display, paid or organic search. 

Plunk uses GPS and positioning technology to create a virtual geographic boundary also known as GEO-fencing, enabling the platform to trigger mobile search and display ads to potential customers in a particular area.

Machine learning is the science of getting computers to act without being explicitly programmed.

Plunk uses machine learning to place and adjust bids on ads as well as optimize each ad campaign based on user behavior. The platform constantly monitors user reaction to ads and determines if the campaign should be adjusted for a better conversion rate.

LEARNING.

MACHINE.

BENEFITS.

THE.

+

+

INCREASED FOOT TRAFFIC

INCREASED SALES

INCREASED ROI

TURNKEY

INCREASED BRAND AWARENESS

Campaign Execution

Campaigns are launched to all the Ad platforms & exchanges. 

Optimization

Plunk continuously monitors each campaign and determines if a campaign is under-performing and makes the necessary adjustments and recommendations to the Plunk team.  

Analysis

Plunk aggregates campaign analytics from each provider and builds reports. Presentation and recommendations are then provided from the Digital Strategist during each review.

Campaign Development

The Plunk team uses the research and campaign concept to develop the integrated marketing campaigns and launch strategy.

Market Research/Concept Building

The Digital Strategist works with the client to identify the target markets, audience, products/services, creative, concept, budgets and how geo targeting will fit into a campaign. 

OUR.

PROCESS.

IT WORKS.

HOW.

Plunk processes a list of retail locations and generates a geofence area around each location.

Each location's Audience is built by selecting the target customer, demographics and market data provided by the Plunk platform.

Campaign results are aggregated and detailed Analysis is provided along with change activity and recommendations going forward.

Launch Time! All campaigns are executed and begin the journey of machine learning and daily optimization.

1

Ad creative is then loaded into Plunk and the platform generates ads tailored to each location and audience.

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5

3

2

PLATFORMS.

SUPPORTED.

FACEBOOK.

GOOGLE.

INSTAGRAM.

YAHOO!

AD EXCHANGES.

BING.

CAMPAIGNS.

SUPPORTED.

DISPLAY.

Display Ads are supported on all major Ad networks and search engines.

NOTIFICATIONS.

Notification Ads are currently supported on Android and desktop.

KEYWORD.

Keyword search campaigns reach all major search engines including Google, Bing & Yahoo!

RETARGETING.

Behavior retargeting is ad placement based on previous online actions. Our retargeting campaigns reach all major networks.

SOCIAL.

Social Media campaigns reach target audiences on Facebook & Instagram.

PRODUCT.

Dynamic Product Ads are currently supported on Facebook, Google, Yahoo! and Bing. Some custom development is required to properly integrate products into these platforms. 

CAMPAIGNS.

EXAMPLE.

CO-BRANDING.

By utilizing co-branding ads the retailer can deliver a consistent message to the areas surrounding the selected retail locations. All Ads would share both retailer and manufacturer branding and link to either the store locator or the retailer's website.

GIVEAWAYS.

Register to win a sofa, chair, room, etc... Ads would be launched around selected retail locations. A landing registration form would be setup with the Retailer's branding and retail location's info. Once a winner is chosen, the prize will be delivered to the customer at the retail location with all the publicity to follow.

AD NOTIFICATIONS.

Ad Notification campaigns send an ad notification directly to the website visitor’s mobile and/or desktop browser assuring they will see the ad.

PROMOTIONS.

Campaigns should focus around product launches, sales, events as well as causes.

SALES.

DRIVE.

GEO-TARGETING

INTEGRATED MARKETING

FOOT TRAFFIC

MACHINE LEARNING

NEEDED.

TALENT.

Platform

Talent

Plunk is also people.

Okay, so let's not get too far ahead of ourselves. We still need talent, right?

TALENT.

PLUNK.

DIGITAL STRATEGIST.

Each Plunk customer is assigned a Digital Strategist/Solutions Architect partner that will help drive campaign ideas and results. This includes bi-weekly calls to review current campaigns and any improvements that can be made. 

CUSTOM DEVELOPMENT.

Not everything can work out-of-the-box. Some campaigns require web and/or mobile development. The Plunk team can support any scale of campaign development. 

CREATIVE.

Plunk has a team of amazing designers that can help create beautiful ad campaigns based on marketing assets you have.

SALES.

DRIVE.

GEO-TARGETING

TALENT

INTEGRATED MARKETING

FOOT TRAFFIC

MACHINE LEARNING

RESULTS.

THE.

Measured Growth

Up to 250% increase in branding targeted retail sales. 

Up to 90% increase in website traffic over a 1 year term.

Up to 35% increase in website traffic short-term.

Far greater ROI than traditional advertising channels including TV, local magazine and newspaper.

Increased Brand Awareness.

US.

CONTACT.

FACEBOOK.

www.facebook.com/adplunk

TWITTER.

www.twitter.com/plunk

WEBSITE.

plunk.io

LINKEDIN.

www.linkedin.com/plunk

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