Marketing System Implementation
THE 3 PHASES OF
LOADING AWESOME
Marketing System Implementation
THE 3 PHASES OF
PHASE 1: STRATEGY
Segmentation and
Buyer Persona
Marketing Mix
FIRM
Tactical Marketing Goals
PHASE 2: TACTICS
Hour & Cost Association
Activity List per Tactical Goal
Inhouse
Outsourced
Software
ATTORNEYS
(Individuals)
ACTIVITY BUDGET & CONTACT MANAGEMENT
Hour & Cost Association
Activity List per Tactical Goal
FIRM
Policy Development
GOALS &
OBJECTIVES
Marketing Automation Software
Support
System
PHASE 3: AUTOMATION
Strategic
Marketing
Plans
Marketing
Plan
Development
Strategic
Marketing
Plans
ATTORNEYS
(Individuals)
Strategic
Marketing
System
Support System
Marketing
Plans
Blog
Social Publishing
CRM
Forms
Smart
Content
CLIENT JOURNEY PROCESS
Email Marketing
Content
Workflows
SEO
Calls-to-Action
Virtual
Marketing Director
Contact Management Software
& System
Implementation
Marketing Plan
WORKS
AS A
INFORMS