THE EVOLUTION OF SALES IN THE HOME IMPROVEMENT INDUSTRY
Some companies purchased paid ad space inside phone books, directories, and billboards. This was a dark time, indeed, without the ability to track marketing spend back to completed projects.
Sad but true, there was a time that contractors blindly dialed through the phone book.
OLD SCHOOL LEAD GENERATION
Contractors used early lead generation companies who delivered leads in batches, lacked lead source tracking, and provided no support.
THE STONE AGE
THE DARK AGES
THE AGE OF INNOCENCE
THE GOLDEN AGE
Primitive man stomped door-to-door in hopes of finding a potential new customer.
MASTER OF NONE
As more homeowners turned to the internet to find their pro, contractors tried to learn SEO, design emails, and nurture leads. Turns out, they were much better off focusing on their trade.
FLIERS LITTERED NEIGHBORHOODS
Before companies knew how to measure marketing efforts, they threw fliers around hoping for one to stick.
EMPLOYEE OF THE MONTH
THE TOP CONTRACTORS CHOOSE MODERNIZE TO GROW THEIR BUSINESS
LEADS SENT STRAIGHT TO YOUR PHONE
DEDICATED ACCOUNT MANAGERS
PREDICTABLE GROWTH TO SCALE YOUR BUSINESS
DON'T GET CAUGHT MAKING HISTORY'S MISTAKES.
STEP INTO THE FUTURE OF DIGITAL MARKETING FOR CONTRACTORS.