TO CREATE STAND-OUT VISUAL CONTENT
5
THINGS YOU NEED TO KNOW
Made with Visme
TO CREATE STAND-OUT VISUAL CONTENT
5
THINGS YOU NEED TO KNOW
Made with Visme
In order to communicate visually, you have to also understand how humans absorb, understand and translate visual information.
A camera absorbs and catches information in one piece.
Your eyes quickly dart around a scene to create composite images from the aggregate information.
This creating the very believable illusion that our eyes act like a 180-degree lens.
You’re really just absorbing little pieces of information.
The same principle of how our brain process the photos can be applied when you create content for human consumption.
Source: Foundation Art / Alberto Cairo
They’re all the same color. And you’re trying to understand what is actually being shown here.
In a matter of second, you’re able to understand what is being presented to you because of contrast.
Establish your focal point
The title is one of the important focal points. Therefore what we do is, give some emphasis to the title.
Changing the font of the title to differentiate from the body text. Applying some contrast by adding a little box underneath the body text.
You can use the popping out color as a sticking point or you can use the pattern as a way to actually relay and organize your information.
Try to speak visually and reduce the amount of text.
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