2018 was a remarkable year of transformation for the historic Sheldon Theatre. Renewed, refreshed, and revitalized due to city, state, and private stakeholders choosing to make a bold long-term reinvestment in a treasured asset; the organization is making good on its century old promise as a cornerstone of Red Wing’s cultural life.
Programming, communications, fundraising, and operations are also revitalized and have hit their stride in 2018. The result is a Sheldon that is busier than ever, serving more people, building new relationships, maintaining fiscal responsibility, and moving confidently into bolder, still more impactful programming that sets it and Red Wing apart as a leader in small-town, Midwest performance presenting.
- Bonnie Schock, Executive Director
The #30more campaign created visibility, community pride, and a sense of ownership and purpose during a 4 month construction closure.
ENTERTAIN. EDUCATE. ENLIGHTEN.
Best Large Music Venue. - SE MN Scene
Arts, Entertainment, & Tourism Business of theYear - Red Wing Chamber
"My favorite memory just became tonight. It doesn't get any better than this.”
"We can't believe the quality of programming you are bringing to Red Wing, all within a 10 minute walk of where we live."
"I don't think I breathed the entire time! Great show."
"“Outstanding! The space is gorgeous! You can tell from the moment you walk in the door that there is something truly special going on here.”
"[The Sheldon is] doing some of the most impressive work anywhere in the state right now... So, trust these people and go…” - SE MN Scene
Once-in-a-Generation $3.4 Million Renovation Completed culminating in week long Grand Reopening celebration with 1,800+ participating in a range of events.
Record-Setting Audiencesare showing up each and every week. 18/19 season is on track to break previous records set in 2017, 2016 and 2015.
Downtown Economic DriverThe Sheldon continues to serve as a year-round Red Wing economic driver in the downtown core, with growing attendance, increased out-of-town patrons, and an estimated economic impact in excess of $1.6 million annually.
Sustained Financial Growth 2018 was the fourth consecutive year of operating surpluses, and growth in all earned and contributed revenue categories. As a result, the Sheldon proudly reached an aggressive multi-year goal of building a $250,000 cash operating fund.
Expanding Outreach Program brought dozens of artists into relationship with area residents through free workshops, classes, and talks. Events took place in schools, with nonprofit partners, and out and about all over town, bringing people of all ages and backgrounds closer to the craft, stories, and wonder of the works on stage.
2018 MAJOR ACCOMPLISHMENTS
The mainstage season connects our community to one another and to world-class artists through shared experience. The Grand Reopening season focused on great Minnesota artists in our great Minnesota theatre, including appearances by Prince's band, The Revolution (pictured right in lobby), and Louie Anderson (above VIP reception).
38 Mainstage Touring Events
15 Sold Out Shows
Award winning talent, from familiar stars to next generation trendsetters, in a lineup worthy of a one-of-a-kind venue.
"I've never seen anything like that before in my whole life!"
10 Local Productions
315 Local Artists
Sheldon Brass Band
Area Dance Schools
MN State College SE
Local artists and audiences shape unforgettable experiences that resonate right at home, including Phoenix Theatre's 2018 productions of Appropriate (right) and Inspecting Carol(above).
EDUCATION AND OUTREACH
46 Workshops & Performance Opportunities
27 Locations throughout Red Wing
20 Social Hours & Talk Backs
Participatory opportunities abound as residents grow skills and shape new memories through in-depth residency and education programs like Sod House Theatre performing with locals (right) and Manhu's WorldFest residency visit to MN SE Tech's instrument repair program (above)
Increase in participants over 2017
2018 BY THE NUMBERS
Staff Hours Worked
Volunteer Hours Logged
69% out of town
Average Ticket Price
*All events including outdoor offsite programming during 4 month construction closure.
**Data drawn from Americans for the Arts, Arts & Economic Prosperity Calculator.
Patrons connect with one another
in real-time at Sheldon events, making memories that last a lifetime.
2018 FINANCIAL SUMMARY
NET PROFIT $32,183
Major 2018 Supporters
2018 Project Supporters
Phillip S. Duff, Jr. Endowment Fund
2018 Series Sponsors
Annual Report photos by Chap Achen, A.D. Drumm, Jessica Sievers, Stacy Bengs, and Sheldon Staff.
Grand Reopening festivities in September and October set a tone of forward thinking, and established renewed community pride in our jewel-box theatre and its programs. At right, Executive Director Schock invites the sold-out opening crowd to toast the next 30 years.
2018 was a year of transformation and revitalization. With a once-in-a-generation capital project complete, and enthusiasm for reinvigorated programming, the Sheldon is moving boldly into the next 30 years and beyond, maximizing impact in both the economic and cultural life of the entire region.
Sheldon Annual Report 2018
Annual accomplishments of Sheldon Theatre of Performing Arts in Red Wing, MN.