Texas Alliance for
PR Pitch by Watering Well PR
Public Relations Plan
Tactics & Implementation
Texas Alliance for
Accessibility to Online Content
Opportunities & Disadvantages
What is your age?
What is your political party?
What is your household income?
What county do you live in?
How regularly do you visit your local-area cooperative (Co-Op)?
Do you attend events hosted by agriculture boards, farmers, or Co-Ops?
What platform do you primarily use to find information?
Do you have any social media accounts?
When do you check your social channels?
What do you use your social channels for?
What type of content do you like to see on your social channels?
What social platform do you use the most?
What do you use your email account for?
Farmer Interview Take-Aways
Corporate Interview Take-Aways
"Active social media presence"
"Posting of accurate information."
Frequent Social Media Users.
More Online Visibility
Farmers want to see video and visual content.
TAWC cares about farmers
TAWC wants to build long lasting relationships with farmers.
Farmers are stewards of the land.
TAWC is a trustworthy source.
The research done by TAWC is valuable and important.
Creation of Key Messages Corporate Partners
Gain money from previous partners.
Gain new corporate partners
Gain at least $500,000 from new partnerships.
To gain 80% of previous partners back as current partners in the next year.
Gaining New Partner Tactics
Informational Media Kit & Infographics
Create a list of 100 potential partners.
More consistent online mediums
Previous Partner Tactics
Create a detailed contact plan to get into contact with previous donors
Provide detailed charts and monetary information about how previous funds were used.
Make a presentation about how much improvement has been made.
Creation of Key Messages for Producers
Increase Online Awareness
Increase Web Traffic on social media and the TAWC website by 80% within the next year.
Increase awareness amongst producers in the 9 surrounding counties by 40% within 6 months.
Hire Communication Intern
Create Short Promo Videos.
Create graphic posts for each social channel biweekly to increase social following.
Build a new website.
Create Blog and post weekly and revamp email newsletter
Visit all co-ops and farm bureaus and attend monthly meetings.
Create TAWC merchandise.
Facebook event page for Water College