National Stereotypes: Truth ot Myth?
Iva Balkanska & Stiliyana Petkova
GENERALIZATIONS CAN BE HELPFUL BUT STEREOTYPES ARE DANGEROUS
Open Land of Emptiness
It Snows in Africa
The Largest Vegetation Zone in Africa is Savanna
It is Always Hot in Africa
Truth or Myth?
The Temperature Variation is Vast
AFRICA IS A COUNTRY
AFRICA IS LACKING INNOVATION
Drone in Nigeria
Mercedes S-Class Interior Design
Cell phones usage
Mobile banking usage
EVERYONE IN AFRICA IS POOR
TRUTH OR MYTH?
AFRICA IS DESEASE-RIDDEN
IT IS UNSAFE TO VISIT AFRICA
ALL GOVERNMENT AND POLITICS ARE CORRUPTED
• Remember that Africa is a vast, culturally diverse continent
• Research cultural norms and expectations before you visit Africa
• Know appropriate business card etiquette
• Understand that business is driven by relationships.
FUTURE DEVELOPMENT OF AFRICA
Do you have any questions?