Video Marketing Works...
Video is an incredibly powerful marketing tool. It gives your business an opportunity to quickly and effectively showcase your products, services, and brand, but it goes beyond just selling. Video engages your audience; it’s visually stimulating, it evokes emotion, it’s memorable, and it impacts consumer buying decisions.
So, video marketing works—but that doesn’t mean it’s easy. To ensure a successful video marketing strategy you need to follow a few steps, which is why we created this guide.
By 2019, it’s estimated that video will make up 80% of all web traffic.
Video boosts click-through rates in email marketing campaigns by 200-300%.
Embedding videos in landing pages can increase conversion rates by 80%
90% of customers report that product videos help them make purchasing decisions.
After watching a video about a product,
64% of customers are more likely to buy.
How to market using videos successfully?
"Producing high-quality video that truly connects with your audience, creatively tells your story, and differentiates your company from the competition is an art."
Founder & Director, Studio B Films