Code of Ethics within Public Relations and Jornalism
As a journalist you must have qualities and characteristics that make communication between you and others easy. These characteristics should display honesty, reliability, and competence. I want to focus on journalism within public relations, which is why I am putting emphasis on the communication and relationships between the journalists and others.
1) Accuracy, Honesty, and Trustworthiness
Ethical journalism should be accurate, truthful, and consistent. By consistently practicing accuracy and honesty you are proving to your audience that you are a reliable source.