The Latest SEO Trends
Video content will continue to grow next year with increased engagement, interaction and effectiveness over written content. Infographics and images will also be additions for 2016.
With the coming of Google's Mobilegeddon this year, we should expect a continuing focus on mobile optimisation next year as Google tries to aim to make the mobile experience even better. Desktop will increasingly take a back seat over the next few years.
More platforms will become heavily indexed in the vaults available to Google. Social posts will start carrying a value and a consideration similar to a web page. Differences between web pages and social media should disappear! (Google has announced deals with both Facebook and Twitter).
Search engines are receiving more and more queries from digital assistants who we know as Siri, Cortana and even Google Now. This means the requirement for more complex algorithms as spoken language will differ from written language.
With the rise in mobile usage comes the rise of app usage. This has resulted in a greater number of companies producing apps. This is creating a need for app store optimisation in order to compete against each other and a need for algorithms to make the appropriate apps appear in searches.
LOW SPEED KILLS
Search engines value the speed of a website just as much as users. While a slow load speed won’t see a penalty applied by a search engine, the penalty does emerge as users avoid the site, link less often to the site, and push it organically down the search engine results page.