Adding social share buttons means your content can be shared among the people that follower your subscribers. This could lead to increase subscriptions from social media.
This provides you with the opportunity to expand on the subject line of the email to provide more information of the content inside.
Make e-news sign-up prominent throughout your website. It's important at this stage to keep information required to a minimal to prevent deterring your audience from signing up. You can collect more data through update forms or a survey in the future.
Over time your open rates and clicks rates will decline if you don't remove subscribers who receive emails, but don't engage with them. Trying re-engaging them with incentives and if they still don't engage remove from regular emailing list.
MAKE EMAIL SIGN-UP EASY
SEGMENT YOUR AUDIENCE
Analysing your email campaigns will allow you to collect data on the performance of buttons/links. In the case that buttons/links are not being clicked on, it could be time for a redesign to drive more conversions.
INFORM YOUR AUDIENCE
Try out different formats, designs and content among your subscribers. Look at data and compare to see which results in better open rates and click rates.
Keep your e-newsletter brief. Long, text heavy emails can affect your deliverability, get cut off by certain email clients and could be difficult to load on mobile devices. Add 'read more' here links!
USE PREHEADER TEXT
ADD SOCIAL SHARE BUTTONS
CLEAR AND CONCISE CONTENT
EMAIL MARKETING TIPS for 2016
Don't use a generic notifications such as ‘thanks for signing up’. You should inform your subscriber of what they can expect to receive from you, the frequency and how they can change their preferences and even opt out.
You have 8 seconds to engage the subscriber. So make sure you have an important message at the top of the email body to engage the reader!
8 SECOND RULE