People who want to learn how to cycle and want the benefits.
Has Time & Money
Cycling is low impact, strengthening and a great cardio workout.
BE our OWN brand.
Who is our target audience?
Central & Southern Marin
Building Existing Communities
Finding New Customers
Types of Outreach
Weekly "shout out"
Active online presence
Touch Base Email to First Time Riders
Contact users who haven't been to PELO in 1 month, 3 months, etc.
Birthday "Bring a Friend(s)" Special
Special Rides "Halloween" Themed, etc.
Publicized and active event calendar
Increased online presence to new audiences
Key sponsorship/donations to schools
Targeted tabling at events
Viral videos - form, funny, music play list
Cross promotional marketing
Host site for fundraisers
Invite bloggers to PELO
1. Focus on posting schedule 2. Work with Alan to nail down enesletter & shout out 3. Crosspromotional campaigns 4. Focus on rehabilitation market (Marin) 5. Beef up nutrition marketing 6. Connect with Drs/hospitals/sports specialists 7. Develop events, fundraising & community calendar 8. Metric evaluation and targeted marketing 9. Online ad development 10. Bi-weekly focus themes...tension, form, intention, etc.
What about Kat?
1. Be a sponge inside and out 2. Schedule videos and photos with Kat 3. Share any ideas (cool event?) 4. Be ACTIVE
Taking photos at PELO
Sending "First Time Rider" Touch Base emails
Working with me to schedule videos & short plugs.
LIKE PELO and SHARE Photos & Stories
Be a walking billboard (nice, friendly, professional, be PELO) :-)
Be my "eyes and ears" - nothing is too small to send my way