Marketing

May 2019

AGENDA

Marketing projects in May 2019. 

Segmentation

with Social Currency

Branding

with Focus Lab

Customer Lifecycle

starting fresh

Customer Segmentation with Social Currency

A profile of each customer segment, describing the criteria of each segment and analysis of how/why those criteria matter for the AuptiX value proposition.

Customer Profile

A comparison of the size and value of each target audience, as well as a comparison of resources required to reach each audience.

Target Audience

Customer personas for the main contact at the top 1-2 customer segments.

Customer Personas

AuptiX stakeholder research report, Customer interview notes, Third-party research.

Customer Research Report

This will inform our whole go to market strategy - which customers we target with sales and marketing outreach.

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• Positioning statements
• Messaging framework
• Audience messaging

1. Messaging

Brand guidelines

• Logotype
• Colors
• Fonts
• Symbols  

2. Visual Identity

Define our photography style for industry and company culture photos.

3. Photography Style

New website based on our visual identity, messaging, and photography style 

4. Web Design

Branding with Focus Lab

1

2

3

4

Marketing and Sales Customer Journey

Defined in our target market, "cold", sourced through a list or opted into a form.

Lead

MQL

SAL

Customer

Shipper

We have had a verbal confirmation that the lead meets our criteria.

Marketing Qualified Lead

At least 4 shipments in one month, 2 of which are AuptiX Direct.

Customer

Account is created in the AuptiX app, and the AM accepts the lead.

Sales Accepted Lead

Shipper has completed their first order and it was delivered.

Shipper

Quoter

Has quoted in the app at least once, but not shipped.

Quoter

Prospect

THANKS