A 2.2% bounce rate is low for a first campaign and will reduce once the collection of data is standardised.
30.4% email open rate which results in 11.04% higher than the average open rate in retail.
7.5% click rate which results in 5.26% higher than the average click rate in retail.
Correct E-mail Recipients
On the latest couponing campaign.
Redeemed their saved coupons so far.
Conversion rate to engaged users.