Utilizing social media has many benefits. One being lead generation, giving you access to audiences that you may have otherwise never encountered.
Founder of Translucent Design
Social Media Strategist & Branding Expert
Your business needs social media! Having a website and Facebook (FB) account just isn't enough anymore. Your customers are on various platforms that each require specific tactics to generate new leads.
Today we will discuss the top 3 social media platforms and how they can be used in your business.
Of the worlds, internet user population is actively using IG. That's a staggering 700 million daily active users. And of those users, over 200 million of them are visiting business profiles daily. These are your customers!
Check out the additional stats by age to your right. What's your target age range?
's, Follows, &
IG business accounts allow businesses to focus on their targeted audience. Sharing content that's relevant to your audience is key. The Use of targeted images, videos and ads are great ways to increase exposure. Putting companies that much closer to target audiences and potential customers.
Resources & Strategies:
Hootsuite and Planoly are tools that allow you to manage social accounts, schedule posts, and respond to instant messages all in one place.
Stay on brand and be consistent
60/40 Rule: Sharing 60% content and 40% ads/ marketing content.
Show customers other customers (reviews, interactions etc.)
Promote customer interaction and respond to customers
Twitter has over 100 million active daily users. Who is sending on average, a total of 500 million tweets per day.
37% of Twitter users are between the ages of 18 and 29.
25% of Twitter users are between the ages of 30-49.
That means that the average person on TW is sending out 5+ tweets a day.
Tweets per Day
Knowing when to post on Twitter can be a game changer. (Saturated feeds can cause tweets to go unseen.)
Twitter differs from IG and FB for the simple fact that interaction within the platform is done differently. On TW, you are still able to create a business profile. The difference is in the type of contact that users/your audience is reading. On IG you are able to get away with posting just an image and hashtags, but on TW you must share relevant content and links.
As a business TW can be used to share documents, websites, landing pages, downloadable content, blogs, and articles. It's all about the leads you generate and sharing engaging content.
Facebook still holds the title as the best social media site to promote business. FB has over 1.47 billion daily active users as of June 2018.
68% of adult Internet users use FB
That means that Facebook has over 2.176 billion users worldwide.
3.2 Billion3.2 billion Internet Users Worldwide
Facebook requires a lot of interaction from businesses. It's necessary for businesses to build their reputation by sharing links, videos, and content that will peak the interest of their potential audience. Many users scroll pasts ads at 5-6 times before the click and inquire.
A business can use FB to reach possibly reach millions of people. FB offers great features that allow businesses to control who sees promoted content. Thus giving businesses to take their content directly to their audience.