Design is the
Experience design is part of a changing marketing landscape, currently underway .
Designing a marketing platform based upon a customer's experience with a company or product.
Marketing Agencies in the 21st Century
Focus more on creativity
Clients not willing to pay for ineffective marketing
Is creative marketing working today?
Agencies and marketers addicted to this style
Believe that problems can be solved by telling a better story
Need to focus away from this style
Experience design is the future of brand building
A brand can be built on experience alone.......
In the past, brand = promise + experience
lead to situations where many promises were broken
EXPERIENCE DRIVEN BRAND BUILDING
MOST PEOPLE WILL ACCEPT A REPLACEMENT PRODUCT OR REFUND. THEY ARE UTTERLY UNWILLING TO RELIVE A POOR EXPERIENCE
BUILDING A BRAND ON EXPERIENCE ALONE
Connections to other Articles
The Greater the customer's loyalty=the higher the company's revenue grows.
Reviewing or uncovering signature stories can be a powerful research tool.
Emotional Effect is placed very high on the value pyramid.
Customer experience rises to the top
- What is Creative Marketing in your opinion and is it working nowadays AND WHY
- When debating on buying a new product or trying a new service why would you want to hear from a past customer?