the ability to use language, numbers, images, computers, and other basic means to understand, communicate, gain useful knowledge, solve mathematical problems and use the dominant symbol systems of a culture.
WHAT IS MULTILITERACIES?
A pedagogical approach developed in 1994 by the New London Group that aims to make classroom teaching more inclusive of cultural, linguistic, communicative, and technological diversity to helps students better prepare for a rapidly changing, globalized world.
vocabulary, structure, grammar of oral/written language
The Modes of Multiliteracies:
volume, pitch and rhythm of music and sound effects
colour, vectors and viewpoint in still and moving pictures
volume, pitch and the rhythm of the music and sound effects
movement, facial expression and body language
proximity, direction, position of layout, organisation of objects in space
LITERACY TO MULTILITERACY :
SHIFTING CONCEPT OF
a means of communication with the users of a product or service
THE EVOLUTION OF ADVERTISING:
A snippet of an advertisement of a barbershop in the newspaper
An example of a digitalised's barbershop poster that is commercialised in social medias