Content by the Numbers
Half of B2B marketers expected their budgets to increase; only 17% thought they would decrease
Show Me the Money
Employees account for the largest budgetary chunk; programs and campaigns are next, followed by content marketing. Overall, budgets were expected to increase 4.4 %
As noted in the 2016 B2B Marketing Trends report:
By 2017, video will account for 69 percent of all consumer Internet traffic
Buyers who feel a “high brand connection” are 60% more likely to purchase from that brand
A majority of B2B companies use content marketing
Half of all the employees conducting research for B2B purchases are millennials
Source: ITSMA "2015 Services Marketing Budget Allocations and Trends: Executive Summary" February 19, 2015
68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015.
59% said that was their biggest challenge.
Source: MediaPost "SEO The No. 3 Effective Tool For Lead Generation" September 23, 2015