1. Lack of a clear strategy
2. No Value Proposition
Marketing is part of an overall process. The corporate strategy drives the business development strategy which drives marketing strategy.
What do you offer that makes you unique? Why should your potential customers buy from you? This is the key to your marketing message
Where do we want to go?
Who are we?
Can we deliver 100% of the time?
Investment in process development and execution are critical to customer satisfaction. Marketing and sales can talk about it, but you have to deliver a quality product or service on-time, or you're not supporting their efforts
3. Operational strategy doesn't support sales and marketing
What we do & what we don't do!
4. Lack of Focus
You can't be everything to everyone. Your marketing message should be keyed to a specific buyer persona, in a specific market with a specific need or desire. One message does not for all!
Who owns it?
5. Poor role definition
What is marketing's role? What is the sales department's role? Are they communicating? How does operations support both? How is everyone compensated? Do you support the concept of "everybody sells?"
Leads from your web page
6. Ineffective Web presence
It isn't about being a pretty brochure. Your website must be an active lead generation component of your marketing strategy. 75% of purchases involve a Web search at some point in the buying process. Do you utilize Inbound Marketing?"
7 Things that can waste marketing resources
7. Lack of a compelling message
Your prospects are buried in sales and marketing noise every day. They want honest information, about their problem or need. If you provide it, you become the "expert". be informative.
Do they hear our message?