Research & presentation
Business cards and stickers were created as offline marketing material to be distributed around Tena.
ETAG, Digital Marketing for Beginners
ETAG, Digital Strategy
Business Gateway, Digital Boost
'SEO 2017 & Beyond'
Google AdWords used to find high impact words and phrases that potential customers would be searching to find Raft Amazonia/ similar businesses or activities.
To increase SERP ranking, Meta Data was create and added to the Raft Amazonia website based on the keyword research.
In an effort to further increase the SERP ranking, backlinks were sourced from reputable and relevant websites.
Based on the keyword research the the of the words/ phrases with the highest interaction scores were used as the topics for three blogposts.
From the initial research it was found that Raft Amazonia's main market was young backpackers. The decision to move from Pintrest to Instragram was made based on the more compatible demographics.