LOADING AWESOME
September 2016
Marketing Assessment Proposal
LOADING AWESOME
Proposal Contents
Objective
Getting Started
Recommendation
Consultation Phase
Output: Execution Phase Proposal
Business Partnerships
Pricing & Next Steps
Getting Started
Recommendation
Consultation Phase
Output: Execution Phase Proposal
Business Partnerships
Pricing & Next Steps
Work directly with mParticle to develop a Content Marketing Program, including Monetization Strategy that supports specific and defined goals for the 2017 year.
Objective
Program Development
Getting Started
Completing a Consultation Phase first is the most appropriate way to kick off this engagement.
A complete assessment of your brand, exposure, available tools, target market perception, and current climate are vital for preparing the right goals, supporting services, and pricing.
During the Consultation Phase, we will interview mParticle executives and clearly outline quantitative and qualitative goals for the program. In addition, we will take a deep dive into our professional services offering, in order to design a specific scope of work that is architected to accomplish the newly defined goals.
The Right Way
- Business Evaluation
- Marketing Tools Assessment
- Goal Definition
- Output: Execution Phase Proposal
- Scope of Work (SOW)
- Pricing
Recommendation
1
Consultation Phase
2
Execution Phase
- Preparation & Brand Building Exercises
- Brand Development & Story Building
- Content Calendar Execution
- Developing Proposed Deliverables
- Executing on Marketing Services
Consultation Phase & Output
OUTPUT: EXECUTION PHASE GOALS & SOW
We propose a consultation to determine the exact needs of mParticle before we finalize the Scope of Work for the Execution Phase.
We estimate this phase will require a minimum of 10 hours of mParticle staff resources.
The output of this phase will be a fully developed Execution Phase proposal with detailed scope of work recommendations, outlining specific services and deliverables needed to achieve success in 2017.
Measure Current Performance
Assess Existing Content Marketing Assets
Audit Marketing Tactics & Measurement Tools
Review Engagement & Goal Conversion Rates
Develop Quantitative Goals
Develop Qualitative Goals
Business Partnerships
Opportunities through a variety of high level key partnerships have been identified as a priority. Working directly with our company affords all of our clients the advantage to partner with other clients when the parties deem it to be potentially beneficial to both sides.
Business development in this area is evaluated and negotiated separately from the marketing services and consulting engagement.
This term is an estimate based on past experience. mParticle's team member accessibility determines the true timeline.
Pricing & Next Steps
Term: 6 weeks
Deliverable: Execution Phase Proposal
mParticle Requirements: 10 Hours
Price: $10,000
1) Quantitative and Qualitative Goals
2) SOW with Services and Deliverables
3) Price
Approximately 10 hours of direct communication with mParticle team will be required during the Consultation Phase.
Price is inclusive of team travel expenses and use of limited creative resources.
Our team is prepared to schedule time as early the second week of November.
Next Steps
We are free this week to arrange a call to review this proposal.
Contact Us:
Ron Martino
908-472-4840
Thank You
Next Steps
