THE PSYCHOLOGY OF COLORS
Personality Based on Color
Associated with energy, war, danger, strength, power, determination as we ll as passion, desire, and love.
Enhances human metabolism, increases respiration rate, and raises blood pressure.
It attracts attention more than any other color, at times signifying danger.
Combines the energy of red and the happiness of yellow.
Associated with joy, sunshine, and the tropics.
Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success,encouragement, and stimulation.
Associated with joy, happiness, intellect, and energy.
Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color.
Color of nature. It symbolizes growth, harmony, freshness, and fertility.
Strong emotional correspondence with safety. Associated with tranquility and calmness.
Symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Considered beneficial to the mind and body.
Combines the stability of blue and the energy of red.
Associated with royalty. It symbolizes power, nobility, luxury, ambition, wisdom, dignity, independence, creativity, mystery, and magic.
Conveys wealth and extravagance.
Associated with light, goodness, innocence, purity, and virginity.
Signifies safety, purity, and cleanliness. Usually has a positive connotation.
Can represent a successful beginning. Depicts faith and purity.
Associated with power, elegance, formality, death, evil, and mystery.
A mysterious color associated with fear and the unknown (black holes). Usually has a negative connotation (blacklist, black humor, ‘black death’).
Denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.