THE SCARY NEWS: The people in this room will decide the fate of Outside
THE GOOD NEWS: The people in this room will decide the fate of Outside
THE STATE OF THE BUSINESS
Where we are at present time
The Keys to making sure we continue to grow
GROWTH AND EVOLUTION
The reasons we can feel confident about our future
What do you want to know more about
Print revenue is down across the entire industry
This trend is not isolated to our print category
Price Waterhouse Cooper predicts magazines will shrink at an average rate of 6.6% through 2020
Zenith Media predicts magazines will shrink at an average rate of 6% through 2020
There are still plenty of reasons for optimism.
We've been here before.
Print isn't dead.
Going to 8X was a clear winner.
We've stabilized expenses.
$5M Variable Exp.
$6.2M Var. Exp.
$7.5M Var. Exp.
Digital is on pace to grow by $2M in 2018.
PRINT / / DIGITAL
Digital is approaching 50 percent of our overall revenue
REVENUE IS STABLE—FOR NOW
2018 was a tough year, but overall revenue holding strong
If we can stabilize print, continue to grow digital, and find new sources of revenue, we can thrive.
We don't have to chase traffic or shiny new toys.
By nearly every metric, our content resonates.
WE CONTINUE TO INVEST
The lesson of the last year is that we need to be strategic about our overall staffing and prioritize for growth
We have an incredible team.
Tell the best stories.
LONGFORM'S LONG TAIL
Contribute to channel meetings
Nerd out on analytics
Write better headlines
Make a promotion plan
Don't settle for a bad stock photo
Nerd out on SEO
Your job doesn't end when you finish your edit!
350 X 2000 = 700,000
Hit your frequencies.
Forget Digital and Print.
We are all Outside content producers
We need all hands on deck.
All the time.
Reach new audiences.
Film and Television
Shake Down the Reader.