Appropriated research methodology to understand: "How to promote digital transformation in Colombian medium-sized enterprises?
This is a quantitative method with which we can understand if some variables influence others to produce an effect. in our case study we will analyze, for example; if the economic factor or ignorance of the topic influences the digital transformation of medium-sized companies in Colombia. The survey can be done face to face. An advantage of this methodology is that it can be carried out in a short time.
Determine what you want to study (i.e., survey objectives)
Determine the population you want to study
Assess resources available to you
Decide on type of survey method (e.g., mail, interview, telephone)
Write survey questions
Train those who are to collect the data
Run a pilot test and modify questionnaire based on the results