LOADING AWESOME
Target Personas …
LOADING AWESOME
Key Points …
▶Personas are used to identify who you want to work with and who you don’t or won’t.
▶Target Buyer/Market – Think of your best customers. Can you clone them?
▶Target Power Partner – What industries will put you closest to who you want to work with and can you do the same for them?
▶Target Opportunity – What kind of a group, or organization, will provide me with my highest returns?
LOADING AWESOME
Budgets …
LOADING AWESOME
Key Points …
▶Networking requires an investment, but it should not be considered to be an expense because …
▶It provides (should provide) a rate of return.
▶There are, however, commitments of time and money.
▶Quality trumps quantity.
▶What are realistic expectations of a return?
LOADING AWESOME
Find Opportunities …
LOADING AWESOME
Key Points …
Lots of choices (but you will need to make unique contributions to each) …
▶Leads (Networking) groups
▶Power Partners
▶Self-improvement groups
▶Service groups
▶Chambers of Commerce and trade associations
▶Social networking
LOADING AWESOME
Create Currency …
LOADING AWESOME
Key Points …
Givers get!
▶Leads
▶Referrals and Introductions
▶Social promotion
There is no such thing as too much info and always respect the giver’s anonymity!
LOADING AWESOME
R.U.M. …
LOADING AWESOME
Key Points …
There are only 3 possible outcomes to a customer interaction …
1.Met expectations – you are canned corn.
2.Did not meet expectations – you are burnt toast.
3.Exceeded expectations – you are prime rib medium rare.
Don’t be corn or toast. Instead be R.U.M., earn referrals, and build long-term client relationships!
LOADING AWESOME
R.U.M Part II
LOADING AWESOME
Key Points …
You learned all of this in kindergarten. O.k. … you should have.
Most people seem to have forgotten these things.
If that includes you, brush up!
The bar has been set so stinkin’ low that it should be easy to differentiate yourself from the competition.
LOADING AWESOME
Fundamentals …
LOADING AWESOME
Key Points …
▶Take it slow but show up consistently.
▶Listen and be prepared.
Next …
▶Refer before asking for referrals.
▶Refer properly – who, what, where, when, why, & how.
Don’t neglect the power of in-person one-on-ones!
LOADING AWESOME
Becoming Active …
LOADING AWESOME
Key Points …
▶You need to be visible (in a good way).
▶Referrals, like relationships, are earned, not given.
▶People will decide whether or not to refer you based on your observable and reported behaviors.
▶Social networking is meant to augment, not replace, real-life interactions.
LOADING AWESOME
Engaging …
LOADING AWESOME
Key Points …
Progressive engagement is like courting …
▶Tap
▶Touch
▶Connect
▶Develop relationship
▶Take it to real-life
▶Rinse and repeat
LOADING AWESOME
Power Partners …
LOADING AWESOME
Key Points …
▶It’s a two-way street and both parties must benefit.
▶Power partners can be stand-alone relationships and/or a subset of a larger organization.
▶Don’t think for one minute that all your partner will be thinking about is … you.
▶You must meet one-on-one, preferably in person, on a regular basis.
LOADING AWESOME
Activity Tracking …
LOADING AWESOME
Key Points …
You must be able to track you activity and your results!
Spreadsheets and available templates are low-tech, low-cost, options.
However …
You can get a full and free CRM from companies like HubSpot and Zoho. Do this. You would have to be crazy not to!
LOADING AWESOME
Onward …
LOADING AWESOME
Key Points …
▶It is not a race but, if you do not see a return, re-evaluate where you are spending your time.
▶Show a genuine interest in the success of others.
▶It’s going to take time and it’s going to take work. Most good things do!
▶Never stop moving. It makes it harder for folks to hit you ☺
Good Luck and Good Selling!
LOADING AWESOME
About …
LOADING AWESOME
Format …
▶Formed in October 2007.
▶Owned & managed by Craig Jamieson & Virginia Cunningham.
▶Business to Business focus.
▶Weekly lunch meeting.
▶Build your relationships and your business!
▶Education, general business leads, and referrals.
LOADING AWESOME
Member Benefits …
▶Protected industry classification.
▶Members are not asked to serve in leadership positions.
▶Featured spots on our website @ www.networksboise.com.
▶Members are encouraged to tell us about their business.
▶Members are promoted on social media.
▶All group management is performed by the owners.
LOADING AWESOME
CRM Leads Database …
▶All general business leads are uploaded to our web based password protected CRM.
▶Every lead since 2007 is housed in this searchable database.
▶Lead reports are generated and emailed to members weekly.
▶Members have full access to the CRM.
LOADING AWESOME
Additional Benefits …
Your dues include …
▶Lunch.
▶Lead reports.
▶LinkedIn profile review
▶One free annual workshop for your company.
▶A 25% discount on Craig’s other consulting services.
LOADING AWESOME
Requirements …
▶75% attendance (designate an alternate from your company).
▶An average of two good leads or referrals weekly.
▶Conduct yourself in a professional manner at all times.
▶Do not compete with another member’s services.
▶Dues are presently $348 per quarter, paid in advance by cash or check, and they do include everything.
LOADING AWESOME
Get the free eBook …
LOADING AWESOME
For the free eBook or more info, please email me at
