Social Media Guide
Think about ...
How are we using social media?
The realm of social media is rapidly evolving, and having a presence on the right platforms is important to St. Edward’s University.
Social media also is an opportunity for two-way communication between users.
We want to reach these audiences:
- Prospective undergraduate students
- Current undergraduate students
- Graduate students
- New College students
- International students
- Transfer students
- What social platforms does your audience use?
- Who will post and how often?
- How will you measure your progress?
What do you want to achieve using social media?
We're social, are you?
You've created social media accounts, now what?
- Create a schedule of who will post and how often.
- Follow other university-affiliated accounts.
- Share/like/comment to establish a relationship. Collaborate when you can. (Ex: Orientation)
Platforms guide the conversation. Think of how you use it, how people use it and tailor your message.
Keep It Confidential
Emergency and Crisis
- Post accurate, concise and useful information.
- Use links.
- Correct errors quickly.
- Don't post confidential information about students, employees or the university.
- Develop a clear and honest voice.
- Let your voice reflect the group's identity.
- Do not delete comments unless they violate rules you've established for the page.
Should I make a Facebook page or group?
- Let others know what you're up to by creating events. An 'open event' page lets users outside of your social network see what's going on and join.
- Choose a cover photo that highlights what you're known for.
- Complete your 'About Me' section.
- Add milestones and key dates with photos.
- Tag other pages, groups and places to increase visibility.
- Upload videos directly to Facebook, not through YouTube.
- Ask good questions to prompt conversations.
- Engage with audiences by liking, commenting or sharing content.
- Avoid posting too often. It can annoy friends/fans.
What is Twitter?
- Twitter is a network where users send 140 character messages called Tweets.
- It's the space to show your personality and be part of a larger online conversation.
- Shoot iPhone video and photos horizontally, with volume buttons touching left thumb.
- Get to the point quickly.
- Monitor mentions, reply and answer questions. Address critics when necessary.
- Manage multiple accounts with Tweetdeck or Hootsuite.
- Tweet photos to increase visibility and engagement.
- Do not link other accounts to Twitter. Ex: Facebook and Instagram
- At the beginning of a tweet, a period before a mention (.@Stedwardsu) shows the tweet on every followers' feed. Without it, (@Stedwardsu), the tweet will be a direct mention and limits visibility.
- Help users find content based on tags. Ex: #SEU19
- Can be added to posts on Vine, Instagram, Google+, Facebook and Pinterest.
- If you're coming up with a new hashtag, double check how others are using it first.
Shoot photos and video vertically since they'll be cropped to a square when posted to Instagram. You also can take a square photo through the Camera iPhone app.
- Students and graduates use LinkedIn to research companies, get interview tips and to find jobs and internships.
- We recommend filling out all sections in your profile. At a minimum have a complete summary and professional photo.
- Then connect with people, industries and professional groups. Your contacts can then endorse your skills.
- The Company page brands St. Edward's University as an employer.
- The University page is where we engage with our community and market ourselves.
- Create content people want to share. Engage your audience by asking questions. Upload images,videos and graphics to get your content noticed.
What's the best platform for my brand?
PR & Social Media Coordinator
PR & Social Media Coordinator