People hardly ever " use social media with the goal of buying something or donating to a nonprofit"
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Organizing with people who have common goals
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Sharing things that you like
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Discover interesting stuff
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Connect with friends and family
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Why Do People Use Online Social Networking?

"Facebook is not Amazon and Pinterest is not eBay." 

                                                                                         - John Haydon -

Here are some reasons why people use social media channels:

SOURCES
http://razoofoundation.org/2012/10/the-facebook-ladder-of-engagement/

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