The population are often divided into different social groupings by market researchers. The various groups are based on the occupation and household income of each member of the public.
The groups are as follows...
A bracket - Upper class - high managerial - chief executive, surgeon
B BRACKET - Higher middle class - intermediate managerial - teacher
C1 BRACKET - lower middle class - supervisory role - bank clerk
c2 bracket - Skilled working class - manual workers - electrician
d bracket - semi skilled working class -unskilled manual workers - drivers
e bracket - lower class - casual laborers / unemployed - pensioners
Which social groups I'm targeting
I'm hoping to target members between the a and d brackets. I chose these particular groups because i feel they may have more spare time to watch films and be easily influenced by the morals and messages i am hoping to portray. they also bring in enough income to afford to go out to the cinema and pay to watch films.