What is star theory?
Richard Dyers star theory is the idea that icons and celebrities are manufactured by institutions for financial gain.
it is believed that stars are constructed to represent real people feeling real emotions.
Stars are constructed by media companies for a certain purpose; making money from audiences, this is done by audiences buying records, becoming fans and following the artist.
Star Theory is split into 3 sections-
Audience and institutions:
Stars are made for money purposes alone. The institution models the artist around the target audience they choose.
This is also know as 'culture'. It is the idea that the audience relates to the star because they have a feature they share or admire within the star.
Some fans may attempt to replicate the star in their behaviour, what they wear what they do and how they act.
Justin Bieber can analysed using star theory as he has become one of the most popular young artists of the 21st century.
He has lots of fans and followers which would pay money to see him countless times. This is why he can be linked with audience and institutions because it could he argued that he was created to make his producers and record companies lots of money and make them more popular which could attract more young artists to their company which also increases the profits they make.
Justin Bieber can also be viewed from the point of view that he has his own cult following which are loyal to Justin. this can be seen by some of his fans dressing the same as him and also changing the way that they act to make themselves more compatible with Justin Bieber.
Justin Bieber also goes against 'Star Theory' as he has been arrested and has been seen/pictured doing some controversial things which goes against star theory as people would not model themselves on this behaviour.