Presenting to you Emaar's Loyalty Program
Overview of The Status rewards card
The Status rewards will be introduced to cater to our customers needs and to stay competitive in the market. The Status cards will be accessible and usable at every Emaar outlet.
It has been designed to be completely effortless from the customers standpoint, and completely automated from our standpoint. We will be a pioneer in exploring new ways to introduce a loyalty program like no one else has.at every Emaar outlet. It has been designed to be completely effortless from the customers standpoint, and completely automated from our standpoint. We will be a pioneer in exploring new ways to introduce a loyalty program like no one else has..
Creating a need for customers to spend with us.
How to rank up your Status with Emaar
Received after any purchase at an Emaar outlet, Phone Number and Full name will be captured by the attending associate, card will be printed on the spot and given to the customer:
- Receives Random discounts based on spending & amount all emaar outlets
At AED 15,000 :
- Fast Track Mall/Leisure facilities
- Reservation Priority at all outlets
- Discounts availed
- Access to all hotel business lounges
At AED 50,000 :(incl Gold Benefits )
- 4 Movie tickets
- Kidzania 1 free pass / 15 rides Segarepublic
- Free Airport transfer with any booking
- 1 Free night stay a month on any 2+ night booking
- Priority Booking during peek season
invitation to emaar events
At AED 100,000 and must maintain yearly spending of AED 20,000:(incl Diamond benefits )
- 2 Free night stays a month ( Regular Room )
- Complimentary access to At The Top/KidZania/30 SegaRepublic free rides/
Emaar Leisure, for self and dependants per month
The Introduction: Stratergy and Roll Out
Formula to be designed by Finance, to apply the discounts.
Procurement to provide card machines & laptops to be leased for a duration of 6months at all outlets.
IT to create platform for user friendly interface, for ease of training of the associates, and to create server to monitor spending habbits.
Contact resident retails outlets to join the scheme ( Dubai mall, Town Centers etc etc ).
Card reader terminals to be added to all outlets, integrate check in kiosks to the Status card.
Artist to be chosen to create the card designs for the different tiers.
All the applications of The Status card
Hotel Self Check-in.
Magnetizing element to be used as room key .
Physical card will not be required to avail and capture purchases, Status number will suffice ( like Skywards ).
SMS updates of available rewards to avail & current status ( Like Du/Etisalat system ).
All membership numbers will be international code + mobile number of the individual.
Discounts & Tier Status captured and availed from all Emaar outlets and participating agents.
What a Loyalty program brings to the table
Marketshare & Repeat Spending Increase
According to the Ecommerce blog Shopify.com, “Loyalty programs are designed to encourage loyalty to a business, which in turn, results in increased revenue with continued patronage. Offering points can increase repeat shopper annual visits by up to 20 percent.” Starbucks stated that their loyalty program played a pivotal role in boosting profit by 26 percent and total revenue by 11 percent in 2013. Regardless of the way that you reward customers, creating a sought-after loyalty program can significantly boost your revenue.
What benefits the competition have gained from their Loyalty program
"Marriot Rewards have helped keep the Marriot Brand competitive in today's market."
"Revenue AED 88.8 Billion, with a steady 7% annual increase of profits"
"Has increased customer repeat spending by 38% since its inception ."
Our Unique features that keeps us ahead of the competiton
The Status card used also as a means to self check-in and access your room saving cost of room keys in the long run.
The Discount scheme will play to the customers psychy and increase our profits by not giving customers guaranteed discounts.
The Tiers will increase customer spending to reach next available tier, which in turn increased our market share and revenue.
Monitor customer spending and trends, with that information we can promote low performance venues.
The genius behind our formula the keeps bringing the customers back
If everyone won while they gambled, people wouldn't gamble anymore because there is no thrill.
Given our diversity, competition cannot compete with our program because of the "random" reward scheme.
We retain more money and provide our customers with high value rewards and benefits.
Gambling Concept ( Win - Win )
" They might not hit the jackpot everytime, and even if they don't, they still add on to their Tier spending which opens up more rewards"
Putting a Status card in each and every visitor we receive. Dominate the market
No signup headaches, No enrollment, No long forms to fill. Everyone will have a status card, that is the key to getting them hooked to Emaar, and the method theyreceive it will have to be completely effortless in order to gain their interest.
Customers paying their bill, will instantly receive a status card on the spot, and receive an SMS with instructions. All they have to give the associate is their name and mobile number.
ZAYED AL NOORI
MAHA AL AWADHI
TARIQ AL BEHANDY
MAJED AL ABBOUDI
ABDULLA AL ATIYAT
MARYAM AL ZAABI
FATIMA AL AWADHI