The narrative of this song is very unusual. In my opinion it is very different to the usual conventions of R&B music videos. The video begins by artist himself crawling out of his car that has been crashed. The vehicle is on its back with another two women crawling out from the wreckage. The beginning of the video matches the tone of the music really well as there is a deep instrumental beat that is maintained throughout. The tune is not depressing however it doesn't portray any happiness. The narrative continues as The Weeknd starts to walk away from the crash and continue down the long road ahead of him. The two women in the car with him start to push him in the back, highlighting there anger towards him. However, the camera shots used support that there is no emotion running through the R&B music videos nowadays as men are always referred to as the superior characters. This is interesting as typically, a woman would not dominate a man through aggressive action, this essentially gives the female characters power within the song. However, as stated, the power is then thrown to The Weeknd when we is shown not to care. When the song reaches its chorus around the half way mark of the track, the car in the background explodes. Again, this nature of violence, war and aggression is represented somehow in most R&B music videos. This is significant for me and the remains of my group as I have now recognised that dominance of specific characters and a sense of dare should be exaggerate through our video.
The setting of this music video is primarily based in an everyday street. There is a long road where the car is crashed, from there The Weeknd is portrayed walking along the road for the majority of the video. The significance of choosing this location to film in is the ability for the audience of the video to relate to the artist and therefore the lyrics of the song. The basic setting featuring trees, fences, everyday cars etc. helps to exaggerate the realism of the music video. Further on in the video, the setting progresses into a darker area within a house. The artist walks up a dark stair case into a gloomy room where there is a little amount of light shining through the curtain. This also exaggerates the realism within the production as not everyone lives in a mansion of some sort. Effectively, this factor helps to engage the watching audience as they will be more likely to recognise these 'common' locations that are seen everyday. It is also important to take not of the vegetation growing along the street, for example the trees and bushes. This concept of life and health is challenged by the heated, dangerous looking flames. This setting helps to highlight any emotion that is portrayed through the lyrics. The last location featured within the video is glamoured red room. This complicates the story of the video as throughout is common, gloomy scenery which is then interrupted by a room of a higher class. This puts the story on a bit of a cliffhanger as the song ends. This element of setting helps to draw in more of an audience as it keeps them thinking. wanting to find out what that part of the story was all about.
Within this music video there are many shots used to portray different characters and also different emotions. Firstly, as stated previously, the majority of the video is spent following the artist walk through the street from the crash. There are two shots used to achieve this, these are a tracking shot and panning shot. The tracking shot is what follows him into the house all the way from the crash. This is effectively used to ensure that the story doesn't jump forward which prevents any confusion as to how he got there. The panning shot has been used to highlight the surrounding of the artist whilst he is walking. This has helped to bring out specific emotions, for example the anger in the woman's face when she is pushing him. A focusing shot has been used when the main chorus begins. It shows the explosion of the car which could be considered the main part of the song as this shot has been used as the CD cover. In addition to this, like most R&B videos, multiple close ups have been used to capture the range of emotions present within the video and lyrics. This can be seen when The Weeknd crawls out of the crash, the close up used shows the pain and struggle across his body as he drags himself to safety. Towards the end there is an extensive use of low and high angle shots, Especially when the artist is walking up the stairs. The significance of this is that the shots connote the argument that has been narrated through the lyrics of the song. The high angle shots show his dominance whilst the low angle shots suggest his insecurity and doubt within the situation he's apart of.
The two most significant costumes to discuss is what The Weeknd is wearing and the woman that is attacking the artist. Firstly, the artist is shown wearing all black. This is a common trait of R&B videos which supports that I should features dark clothing within my music video. Furthermore, he is also presented wearing some form of gold necklace. This is a typical characteristic of a mans costume within this genre. This accessory is usually used to signify wealth, however within the situation of this music video, the gold chain supports the idea of status over the other characters within the video. Now, the women clothing is a bit different and has been used to exaggerate the situation that is occurring within the video. Obviously, the artist and woman do not get along. The blue gloves that she is wearing signify her disgust towards him to the extent that she doesn't what to touch him with her skin, like a doctor would feel when wearing these type of gloves when dealing with a patient., for example. In addition to this is that both main characters feature blood on their face or body. This detail has been used as part of the costume to exaggerate the damage and aggression that they're feeling towards each other.
Like any music video, there are a lot of editing techniques used in order to achieve a top quality production such as this video. The first method of editing that I am to talk about is from the beginning of the music video. When the artist crawls out of the car as the music starts, there are various black pauses during the transition between different pictures. This technique connotes the damage that has been taken from the crash, which hypothetically represents the aggression and pain both the man and woman are experiencing within the argument narrated through the lyrics. Obviously, this song has been written and produced by The Weeknd. Therefore he will be wanting the most recognition for the media piece. This is achieved by giving him the most screen time out of the characters in order to highlight his significance to the song itself. Using this information, me and my group will ensure to give the main character (AKA Singer) the most screen time to ensure he gets the most credit. Throughout the whole video, it is evident that low key lighting has been used to almost exaggerates the depressing theme of the production to ensure that the lyrics and video make sense to the audience watching. Furthermore, the car that explodes has been used to address the heat of the argument between the two characters. In my opinion, this also adds to the editing side as a bright light has been produced which breaks the rhythm of dull lighting for the duration of the video.