Vans' tagline: "Off the wall." Its origins draw back to the 1970s. When riding in pools, skateboarders would say they were, "coming off the wall."
Sean Penn sports Vans Slip-Ons in the film "Fast Times at Ridgemont High" and the company gains international popularity.
Vans debuts its Customs feature on its website where customers can design their own shoes with various colors and patterns.
-Adventure and Creativity
-initially catered to skateboarders exclusively
-As Vans expanded so did its consumers.
-Provides monetary support for music events such as Warped Tour and active in the visual art field.
-Also takes part in projects within the sports community, especially focusing on skating ventures.
-The brand now manufactures sports gear for surfing, snow Sports, and bMX as well.
-They collaborate with artists and businesses, creating various clothing and shoe lines within the company.
-Vans upholds an accessible, fun, laid-back, art-centered way of life.
-provides merchandise for both children and adults.
-generally caters to and is most popular within the teen and young adult world.
-advertisements usually feature young models.
-Now, Vans appeals to more than just those who participate in sports.
-“Skater style” has become a part of the fashion sphere.
-They aim to attract people who lead an adventurous, sports-centered lifestyle as well as those who just want to look the part.
-Vans initially manufactured skate shoes exclusively.
-they now produce various shoes as well as clothing, accessories, and sports gear.
-For instance, the company sells hoodies, t-shirts, pants, backpacks, sunglasses, and hats.
-They also make board shorts, snow boots, and water-proof jackets for snowy weather.
-The brand has a significant presence in the art world and has made collaborations with artists, companies and organizations.
-For example, they teamed up with Disney to create a line of clothing and shoes featuring various Disney cartoons.
-Vans practices several marketing techniques. The brand is active on social media and like countless brands, customers can shop online. Consumers can receive exclusive promotions and deals via email upon signing up as well.
-Vans Markets itself as a community-supporting brand.
-A great deal of celebrities also endorse Vans, oftentimes athletes. Some skateboarders that have endorsement agreements with the company include: Andrew Allen, Dustin Dollin, and Geoff Rowley.
-Additionally, they employ product placement in films.
-Like countless other brands, Vans implements direct strategies that include: television commercials, billboard and website advertisements, and promotion via magazines.
-Within these advertisements, they often showcase young people engaged in a sport due to the brand’s active-lifestyle image.
A. Approximately 79
C. Roughly 112
A. Approximately 79
C. Roughly 112
-When customers walk into a Vans store, it is clear the brand endorses an adventurous, sports-driven way of life.
-Not only does their merchandise indicate so, but they communicate this aesthetically as well.
-Oftentimes, the walls and part of the storefront are made of wood or appear to be. Skateboard decks are also made of the material, enhancing the intended aesthetic.
-they have skateboard decks hanging, fully SHOWCASING various artwork.
-Patterns are displayed on the walls that are commonly associated with the brand such as black and white checkers, AUGMENTING THEIR CREATIVE REPUTATION.
-Vans stores also exhibit a laid-back atmosphere from the attitudes of their employees to the overall decorative choices.
-Neutral colors are usually seen, reflecting that of nature.
-The Vans website remains consistent with its marketing elsewhere.
-The homepage makes it clear that the brand is focused on endorsing a sports-driven, active lifestyle. It features images of models engaged in sports.
-One of the first things one sees upon visiting the website is a model skateboarding to advertise a new line of clothing.
-They provide sports categories to click on, so customers can specifically shop for the gear they are in search of as well.
-As mentioned before, Vans sponsors events and they are currently holding the “Vans World Cup of Surfing.”
-Those who visit the website are greeted with the option to watch the live competition at the top of the page, making their love and support for sports apparent.
-Additionally, the brand especially showcases their collaborations with artists as well as other new products online.
-They display current promotions and sales throughout the site, encouraging consumers to make a purchase.
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-The brand is active on the following accounts: Twitter, Facebook, Instagram, Youtube, Tumblr, Pinterest, Vine, Wanelo, vimeo and Googleplus.
-Vans utilizes these platforms to inform their customers of sales, promotions, new products, and projects they support.
-On websites like Instagram, Tumblr, and Facebook, one can find numerous images of models participating in various sports featuring the company’s products.
-There are several photographs highlighting skateboarders, surfers, and other athletes.
-Vans also posts creative pictures displaying new products. For instance, one contains their shoes on a plate for breakfast.
-Websites like Youtube, vimeo, AND Vine post videos of the Vans lifestyle.
-They promote events they support as well as new product lines.
-For example, the brand recently collaborated with Disney. One of their videos includes Dalmatians running around with new products to introduce clothing, shoes, and accessories that feature images from Disney’s film, “101 Dalmatians.”
-Vans is doing a great job marketing themselves as a company that is truly concerned with their consumers and the community.
-They appear to genuinely care about their customers and the sports sphere.
-They help fund visual art projects, music events, and sports activities.
-By doing so, they are making their support evident.
-In a world of money hungry corporations, Vans has made a name for itself not only as a business, but as a philanthropic entity.
-Vans has an entire section of their website dedicated to sustainability efforts.
-They explain its importance and goals as a company.
-They are still in the beginning stages of manufacturing eco- friendly products, but have a structured plan to improve.
-While they may have a great deal outlined on the issue, it is difficult to find on their website.
-As a large company, they should use their status to their advantage, bringing this issue to the forefront and further showing consumers why Vans is a good choice.
-Sustainability barely has a presence on their social media accounts as well.
-Perhaps this is due to the fact THAT they have made more plans than actions.
-It would be great to see Vans make sustainability more of a priority.
"It was never about waving around the brand like a flag. It was always about the people." - Paul Van Doren (Vans Founder)