SOCIAL HEALTH
SOCIAL HEALTH MARKETING & HEALTH PROMOTION FOR YOUR HEALTH ORGANISATION
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Contributing money or funds to support a cause
HEALTH PROMOTION
A platform that allows mass collaboration and/or contribution to a common goal
SOCIAL HEALTH MARKETING
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Contributing money or funds to support a cause
HEALTH PROMOTION
A platform that allows mass collaboration and/or contribution to a common goal
SOCIAL HEALTH MARKETING
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"After all, the power of many is truly greater than the power of one"
Social Media for Health
- A multi-purpose and easy to use platforms for health professionals
- Many positive outcomes already achieved
- Let's leverage this powerful platform to help change lives
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PLATFORMS
Medical professionals collaboration to diagnose rare diseases
CrowdMed
Fundraising for healthcare
MedStartr
Fundraising creative community projects
Pozible
Fundraising for people and causes
GoFundMe
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MANAGING A SUCCESSFUL
SOCIAL HEALTH MARKETING CAMPAIGN
1
Plan & Prepare Campaign
Create Your Page
Promote & Launch Your Crowdfunding Project
Follow Up & Provide Progress Updates
Collect Donations
2
3
5
4
A SUCCESSFUL
CROWDFUNDING CAMPAIGN
1
- Choose your platform/site (eligibility)
- What are the fees & terms?
- Build a campaign team
- Utilise site guides/templates
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Plan & Preparation
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- 100% of Donations go to Campagin
A SUCCESSFUL
CROWDFUNDING CAMPAIGN
2
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- Design Crowdfunding Page:
- Captivating title & pitch, detail WHO, WHAT, WHY, WHERE, & HOW, short video & banner image
- Set fundraising target
- Set the timeframe
Create Your Page
A SUCCESSFUL
CROWDFUNDING CAMPAIGN
3. Promote Your Crowdfunding Project
3
Promote & Launch Your Crowdfunding Project
- Utilise social media channels:
- Facebook, Twitter, Email, LinkedIn & Instagram
- Maintain momentum & excitement
- Email contacts & use a call to action to pledge or donate
- Share campaign link
- Use marketing and communication plan
- Submit for approval
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Chuffed.org
Communication Template
A SUCCESSFUL
CROWDFUNDING CAMPAIGN
Collect Donations
4. Collect Donations
4
- Collect donations online
- Are you offering perks or using impact levels?
- Celebrate your achievements
- Business Papal Account
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A SUCCESSFUL
CROWDFUNDING CAMPAIGN
Follow Up & Provide Progress Updates
5.Follow Up & Provide Progress Updates5.Follow Up & Provide Progress Updates5.Follow Up & Provide Progress Updates
5
- Complete your project.
- Communicate & be transparent about donations.
- Email updates and evaluate the progress of your health project
- Send out perks
4
Health Context
Gather information
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Build engagement
Drive awareness
Create solutions
Generate fund
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FRAUDULENT CROWDFUNDING: BEWARE
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https://www.nytimes.com/2019/03/07/us/gofundme-homeless-scam-guilty.html
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Activity: Crowdsourcing Campaign Audit
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Campaign
landing page
Includes:
- embedded video
- social media links
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Campaign Body
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Campaign Body
Activity:
Your assessment
Key elements for success
- Catchy title
- Clear objective
- Visually appealing (video, images)
- Easy to read layout
- Compelling pitch
- Motivating pitch
- Easy to donate (any rewards)
- Looks a credible campaign
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Thank You for Your Time!
Do you have any questions?
