Blue Bunny Ice Cream ran into economic recession and the pricing and marketing structures needed to change. The blue Bunny started running round and needed to be stabilized.
Major rebranding was required to boost market sales after the economic depression.
Results coming out are :
Proactive Processes; Technological changes; and Marketing changes . These will take us to new heights.
Finally, They Buy the product, and Become a loyal customer.
2017 and Beyond
In the beginning there was a lonely Blue Bunny in Iowa. The Wells family found it and ice cream was its specialty
Major review required since the instabilities introduced by a major recession. Blue Bunny was still standing.