by: Aaliyah Lemmen
In 2011 Virgin Mobile created their own celebrity couple "Sparah"
They tried to make both Spencer and Sarah famous and all they had to do was promote Virgin mobile constantly.
But it turned out to not be effective at all.
They use Ethos in their videos and photos.
different forms (video chat, text, updates)
when new sights come out and people get bored.
by making it fun and happy.
who? Virgin mobile
What? new "celebrity" couple constently talking about virgin mobile.
To Whom? teens and young adults mainly female.
In What way? through youtube and other social media sightsWith what effect? they outcome didn't help the company
Heart strings- cute couple and getting to watch the relationship form
Star power- They are becoming famous
Sex appeal- give them a complete make over to make them "look hotter"
Tilt- during the photo shoot
close up- when they were talking
Reliable? Credible? Fair? Balanced?
It was balanced between the couple and virgin mobiles phones.
It was for the most part reliable as it did talk about their phones and the plans.
It was fair.
Was it effective?
It was not effective. Even though they tried to market to a younger crowed "Sparah" was not a hit. It didnt bring in any money.