Active users on different social channels as per 2017. ( Facebook 2 Billion, Youtube 1.5 Billion, Instagram 700 Million, Twitter 328 Million and Snapchat 255 Million.97% of customers search about local businesses online of which decisions of 93% get influenced by online search.
Volume of users who engage on social media daily. ( 70% Facebook users, 49% Instagram users and 36% Twitter users)
Social Media is a two way communication channel which let brands get feedback from consumers in order to constantly transform as per changing consumer needs.Social Media is much cheaper as compare to traditional marketing channels.